RVA Sweet 16

In March 2011, when both the Richmond Spiders and VCU Rams men’s basketball teams not only made the NCAA tournament but advanced to the Sweet 16, it was an unprecedented bit of March Madness for the city of Richmond. Greg Burton of ESPN950 radio called PixelWorks to have a logo and t-shirts created that would combine the basketball frenzy with VentureRichmond’s RVA Creates campaign. RVA Sweet 16 t-shirts were handed out at a huge rally held at the Turning Basin downtown the afternoon both teams left for the Sweet 16.